Reza Rad is an Author, Trainer, Speaker and Consultant. He has a BSc in Computer engineering; he has more than 15 years’ experience in databases, programming and development mostly on Microsoft technologies. He is a Microsoft Data Platform MVP for seven continuous years (from 2011 till now) for his dedication in Microsoft BI.

His articles on different aspects of technologies, especially on MS BI, can be found on his blog: (previously was .

He wrote some books on MS SQL BI and also is writing some others, He is also an active member on online technical forums such as MSDN and Experts-Exchange, and is a moderator of MSDN SQL Server forums, and is a MCP, MCSE and MCITP of BI. He is the leader of New Zealand Business Intelligence users group. He is also author of very popular book Power BI from Rookie to Rock Star, which is free with more than 1000 pages of content.

He is a International Speaker in SQL Saturday and SQL users groups and Conferences like TechEd and PASS Summit. And He is a Microsoft Certified Trainer.

Reza’s passion is to help you find the best data solution, he is Data enthusiast.


Ask Reza about these technologies and areas;

  • Power BI
  • Power Query
  • Data Visualization
  • Architecture, Security, Sharing and Power BI Service
  • Power BI Embedded
  • SQL Server BI Suite (SSIS, SSAS, SSRS, MDS, DQS)
  • Dimensional Modeling
  • ETL
  • Data Warehouse
  • Azure Data Factory
  • Azure Data Catalog
  • Azure SQL Database
  • Azure SQL Data Warehouse
  • Azure Stream Analytics
  • Data Architecture


When Reza is not doing data related work, his hobbies are;

  • Watching Lord of the Rings and Star Wars again!
  • Playing classical guitar
  • Playing fetch games with Khersi (Big Akita dog)

Feel free to contact Reza here.






Business Intelligence Database Administrator


Leave a Reply to Darryll Petrancuri Cancel reply

Your email address will not be published. Required fields are marked *