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Microsoft Regional Director Data Platform MVP × 15 years CEO, RADACAD

Reza Rad

Microsoft Regional Director · Author, Trainer, Speaker, and Consultant. More than 20 years of experience in data analysis, BI, databases, programming, and development mostly on Microsoft technologies. Co-founder of RADACAD, the Power BI & Fabric Summit, Difinity Conference, and Data Insight Summit.

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Reza Rad
Biography

About Reza

Reza Rad is a Microsoft Regional Director, an Author, Trainer, Speaker, and Consultant. He has a BSc in Computer Engineering and more than 20 years of experience in data analysis, BI, databases, programming, and development mostly on Microsoft technologies.

He is a Microsoft Data Platform MVP for 15 continuous years (from 2011 till now) for his dedication to Microsoft BI. Reza is an active blogger and co-founder of RADACAD. He is also co-founder and co-organiser of the Difinity conference in New Zealand, the Power BI Summit (the biggest Power BI conference), and Data Insight Summit (Chicago, USA).

He wrote some books on Microsoft BI and also is writing some others. He was also an active member on online technical forums such as MSDN and Experts-Exchange, and was a moderator of MSDN SQL Server forums. He is the leader of the New Zealand Business Intelligence users group.

He is also the author of the very popular book Power BI from Rookie to Rock Star, which is free with more than 1700 pages of content, and the Power BI Pro Architecture published by Apress. He is an International Speaker in Microsoft Ignite, Microsoft Business Applications Summit, Data Insight Summit, PASS Summit, SQL Saturday and user groups, and a Microsoft Certified Trainer.

Reza's passion is to help you find the best data solution. His articles on different aspects of technologies, especially on BI, can be found on his blog: radacad.com/blog.

Roles & credentials

Titles & positions

Expertise

Ask Reza about these technologies

Feel free to contact Reza on any of the following topics.

Microsoft Fabric Power BI Power Query DAX Data Visualization Architecture, Security & Sharing Power BI Service Power BI Embedded SQL Server BI Suite (SSIS, SSAS, SSRS, MDS, DQS) Dimensional Modeling ETL Data Warehousing Data Factory & Data Integration Data Engineering Data Science Real-time Intelligence Data Architecture
Beyond data

When Reza is not doing data-related work

His hobbies include:

🎬 Watching Lord of the Rings and Star Wars again!
🎸 Playing classical / flamenco guitar
🐕 Playing fetch games with Khersi and Lucy (Akita dogs)
🚁 Working his way to get his Helicopter flying license
Certifications

Microsoft certifications

Microsoft SQL Server Business Intelligence certification Microsoft SQL Server 2012 certification Microsoft Certified Trainer Microsoft Regional Director Microsoft MVP

Work with Reza directly

Training, consulting, coaching, or speaking engagements — reach out and Reza will get back to you within one business day.

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