May 25, 2017

Reza Rad

Reza Rad is a Microsoft Regional Director, an Author, Trainer, Speaker, and Consultant. He has a BSc in Computer engineering; he has more than 20 years of experience in data analysis, BI, databases, programming, and development mostly on Microsoft technologies. He is a Microsoft Data Platform MVP for 12 continuous years (from 2011 till now) for his dedication to Microsoft BI. Reza is an active blogger and co-founder of RADACAD. Reza is also co-founder and co-organizer of the Difinity conference in New Zealand, the Power BI Summit (the biggest Power BI conference), and Data Insight Summit (Chicago, USA)

  • Chairman, and Director at Power BI Summit
  • Chairman, and Director at Difinity conference (Since 2017)
  • Microsoft Regional Director (Since 2018)
  • Microsoft Data Platform MVP (Since 2011)
  • Leader of Data, Insights, and Power BI user group in Auckland, New Zealand (Since 2013)
  • Microsoft Fast Track Recognized Solution Architect – Power Platform
  • Power BI All-Star award winner
  • Dynamic Communities Emerald award winner
  • Best-selling author of more than 12 books on BI, analytics, and Power BI
  • Speaker at many conferences such as Ignite, Microsoft Business Applications Summit, PASS, etc.
  • Blogger, and content creator
  • Consultant, and trainer
  • Microsoft Certified trainer
  • Microsoft Certified professional

His articles on different aspects of technologies, especially on BI, can be found on his blog:

He wrote some books on Microsoft BI and also is writing some others, He was also an active member on online technical forums such as MSDN and Experts-Exchange, and was a moderator of MSDN SQL Server forums, and is an MCP, MCSE, and MCITP of BI. He is the leader of the New Zealand Business Intelligence users group. He is also the author of very popular book Power BI from Rookie to Rock Star, which is free with more than 1700 pages of content and the Power BI Pro Architecture published by Apress.

He is an International Speaker in Microsoft Ignite, Microsoft Business Applications Summit, Data Insight Summit, PASS Summit, SQL Saturday and user groups. And He is a Microsoft Certified Trainer.


Connect to Reza







Reza’s passion is to help you find the best data solution, he is a Data enthusiast.

Ask Reza about these technologies and areas;

  • Power BI
  • Power Query
  • Data Visualization
  • Architecture, Security, Sharing, and Power BI Service
  • Power BI Embedded
  • SQL Server BI Suite (SSIS, SSAS, SSRS, MDS, DQS)
  • Dimensional Modeling
  • ETL
  • Data Warehouse
  • Azure Data Factory
  • Azure Data Catalog
  • Azure SQL Database
  • Azure SQL Data Warehouse
  • Azure Stream Analytics
  • Data Architecture

When Reza is not doing data-related work, his hobbies are;

  • Watching Lord of the Rings and Star Wars again!
  • Playing classical guitar
  • Playing fetch games with Khersi and Lucy (Akita dogs)
  • Working his way to get his Helicopter flying license

Feel free to contact Reza here.


Business Intelligence Database Administrator

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