Difinity Conference

Posted by on Feb 26, 2018 in Analytics, Azure, Power BI | No Comments


I normally post about machine learning topics.

this post is mainly about the conference that we organized in February 2018.

What is Difinity

Difinity Name: Data +Infinity

Difinity Location: Auckland, New Zealand

When normally Happen: February

Difinity Conference: Is a Microsoft Data Platform Conference in New Zealand, Auckland that has been held in 2017 and 2018.

3 days conference, one day workshop and 2 days sessions.  the conference covers topic such as Power BI and BI, Advanced Analytics, SQL Admin and SQL Dev.


Who is the main Organizer: Leila Etaati and Reza Rad


Who Spoke: we have 12 speakers from Microsoft New Zealand, USA, Singapore, Australia, and Denmark. 19 MVPs from all around the world.


Day One (12th February)

Day one is the Pre-con day, This year we had 8 Pre cons on Power BI topics, Advanced Analytics, SQL Dev and SQL Admin.

Totally 100 people attended on day one from different companies around New Zealand.


the Instructors came from different countries and better say continents

From the USA we have Edwin Sarmiento he has a Workshop on Design & Implement SQL Server HA/DR Hybrid Solutions with Microsoft Azure

Pinal Dave from India her presented a workshop on 36 Scripts: Performance Tricks Jedi Master Wants You to Know

Siva Harinath from Microsoft Headquarter presented a workshop on Data Modeling and Data Visualization using Power BI

Sergei Gundorov from Microsoft Headquarter presented a workshop on Power BI for Developers and Programmers


Reza Rad from RADACAD in New Zealand run a workshop on Ultimate Architecture, Security, Sharing, and Governance for Power BI Solution

Leila Etaati from RADACAD in New Zealand present a workshop on Analytics and Machine Learning with Power BI and R

Regis Baccaro and Kenneth present a pre-conference on Agile Data warehouse design with BIML

and finally, Matt Arlington talk about the Demystifying the DAX Language


Day two and three (13th and 14th February )

Difinity sessions started with keynote speakers from Microsoft New Zealand and the USA

the number of attendees changed from 2017 to 2018 as below

in 2017 144 people attended while in 2018, 198 people attended.

See some photos :



and many more photo that will be uploaded to the website soon.

At the end of the day 2, we have a big surprise for attendees


We have great and constructive feedback from people, most of the people were happy with the content and level of sessions. Thanks to all speakers and our Data Platform community.

we do our best to improve the level of the conference for the next year.







Leila Etaati
Dr. Leila Etaati is Principal Data Scientist, BI Consultant, and Speaker. She has over 10 years’ experience working with databases and software systems. She was involved in many large-scale projects for big sized companies. Leila has PhD of Information System department, University of Auckland, MS and BS in computer science. Leila is Microsoft Data Platform MVP.

Leave a Reply

Your email address will not be published. Required fields are marked *