Interview with Packt Publishing

Script of my interview with Packt Publishing about my latest book
Microsoft SQL Server 2012 Integration Services: An Expert Cookbook.

published on PacktPub website here.

If you want to read more details about the book read this post.

here you can read full story:

Interview with Reza Rad , Author of ‘Microsoft SQL Server 2012 Integration Services: An Expert Cookbook

Reza is the author of our recently published Microsoft SQL Server 2012 Integration Services: An Expert Cookbook
which includes step-by-step instructions to create Data Flow, real time
examples and working with different sources and destinations and helps
readers master all transformations in SSIS and their usages with
real-world scenarios.

Reza Rad is a Senior DW/BI Consultant and also Author, Trainer and
Speaker. He has a BSc in Computer engineering. He has more than 10
years’ experience in programming and development mostly on Microsoft
technologies. He received his Microsoft MVP in SQL Server in 2011 and
2012 for his dedication in Microsoft BI and specially SSIS. Reza has
been working with the Microsoft BI suite for more than 6 years. His
articles on different aspects of technologies, especially on SSIS, can
be found on his blog: .

He is the author of Microsoft SQL Server 2012 Integration Services:
An Expert Cookbook and was the co-author of SQL Server MVP Deep Dive
Volume 2. He is an active member on online technical forums such as MSDN
and Experts-Exchange, and is a MCP, MCTS and MCITP of BI.

Do visit his blog at

Packt: By publishing a book, you have opened a new chapter in your life. How does it feel?

Reza: I feel responsible about what I wrote. A book
can help a lot of readers to get deep into the subject area and be a
master in that subject if the book is well written. I and Pedro tried to
do our best in this book, we gathered all our experiences of working
with SSIS (SQL Server Integration Services) and created a bunch of
real-world samples for readers. I am sure that readers will get to
expert level with the help of this book. I always welcome feedback and
like to know how they feel about our book.

Packt: How will readers benefit from this book? Did you learn anything new while writing the book?

Reza: This book is about SSIS 2012, and explores all
new features of Integration Services 2012. This book has a real-world
sample for each section and readers will learn technical aspects with
samples of real-world projects. From our point of view this can be the
best way to get an experience while learning, and not just reading.

Packt: Our authors usually have full-time jobs whilst writing
for us. Was this the case for you and how did you approach managing
your time?

Reza: I and Pedro also have fulltime jobs, and both
of us are engaged as trainers and instructors as well. Even one of these
activities is time consuming enough, but we intended to write about
this topic because we liked to share our knowledge and experience with
the world. That was really hard but Pedro and I had some nights without
sleep to provide a worthy book that could be a reference material for
SSIS learners.

Packt: Whilst writing your book, did you find that it overshadowed personal life in any way? How did you deal with this?

Reza: This book (and any other book) requires months
of hardwork. I should appreciate my wife because she helped me very
much while writing; she motivated me and without her support this book
would never have been completed.

Packt: Do you have any advice for other authors who may be interested in writing for Packt, but are still unsure?

Reza: I wrote a chapter in a book before but have
never been connected to other publishers directly. I cannot compare
Packt with other publishers now, but my experience with Packt was really
good. They supported me from the beginning till the end of the project.
If you have an idea worthy to write, I think you can rely on Packt.
Just create your proposal and send it to them; they will consider the
market place of course and support you on that project. This is a
win-win business, they need good authors and you need a good publisher.

Packt: What tips or tricks would you like to share with other authors?

Reza: I learnt much about the process of writing a
book, from creating a proposal to printing the book. That was really a
good experience which I think all authors will find interesting. I found
that writing a book is really a hard job, but very intriguing. While
writing the book you may be disappointed but finally you will find it
worthy, much more than you imagine.

Packt: During the writing process, did you come across any
issues/ difficulties that affected your writing and how did you overcome

Reza: Time was our enemy while writing this book,
and I found that I should define more flexible timings next time,
because there are always unexpected events (conferences worldwide, work
environment commitments…). I found that if I consider those when I
schedule the timing for book authoring then I can face them much easier.

Packt: What is your favorite relaxation technique when the pressure is too high?

Reza: I prefer to spend a few hours with my wife and
my friends, they always help in reducing the pressure. Sometimes when
situation is really though, a trip with my family will make me relax for
at least the next few months.

Packt: Was there anything interesting that happened during the writing of the book?

Reza: I had a co-author on this book who is my
friend (Pedro, Portuguese SQL Server MVP). Writing a book together was
really a good experience for me; He is very knowledgeable and hard
working. I had great moments with him while writing this book. I use
this opportunity to thank Pedro.

Packt: How did Packt’s Acquisition Editors help you – what
kind of things did they help you with and how did they support you
throughout the writing process?

Reza: I had a proposal on my mind about the subject
area, and Packt’s Acquisition Editor helped me to create a well-designed
formal proposal and timings for that subject area and opened a new
project for our book and followed to start our project and were with us
till we finished the project.

Packt: How did you find the overall experience of writing your book for Packt?

Reza: The first few weeks it was hard, because I
wasn’t familiar with the structure of a book (I mean structure of
cookbooks), but after that I matched my content with this structure and
felt comfortable. All Packt editors were nice to me. They were available
any time that I needed them. I appreciate their support in this book.

Packt: What tools or configuration do you use for your workstation?

Reza: I used Microsoft Windows as OS on my machine,
and SQL Server Client tools and Visual Studio, I used VMware Player to
create and run virtual machines, because when you write a book you need
to have multiple environments and virtual machine is the best place to
do that.

Packt: What projects, if any, are you working on at the moment?

Reza: I am working on some BI projects for
customers; alongside a website for SSIS which will be published soon to
be a source of all SSIS materials and link to all forums, sessions and
books about SSIS. I will announce that website in my weblog soon. I am
also planning for my next book on ETL architecture.

You can also read original interview script in Packtpub website.

Reza Rad on FacebookReza Rad on LinkedinReza Rad on TwitterReza Rad on Youtube
Reza Rad
Trainer, Consultant, Mentor
Reza Rad is a Microsoft Regional Director, an Author, Trainer, Speaker and Consultant. He has a BSc in Computer engineering; he has more than 20 years’ experience in data analysis, BI, databases, programming, and development mostly on Microsoft technologies. He is a Microsoft Data Platform MVP for 12 continuous years (from 2011 till now) for his dedication in Microsoft BI. Reza is an active blogger and co-founder of RADACAD. Reza is also co-founder and co-organizer of Difinity conference in New Zealand, Power BI Summit, and Data Insight Summit.
Reza is author of more than 14 books on Microsoft Business Intelligence, most of these books are published under Power BI category. Among these are books such as Power BI DAX Simplified, Pro Power BI Architecture, Power BI from Rookie to Rock Star, Power Query books series, Row-Level Security in Power BI and etc.
He is an International Speaker in Microsoft Ignite, Microsoft Business Applications Summit, Data Insight Summit, PASS Summit, SQL Saturday and SQL user groups. And He is a Microsoft Certified Trainer.
Reza’s passion is to help you find the best data solution, he is Data enthusiast.
His articles on different aspects of technologies, especially on MS BI, can be found on his blog:

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