PASS Summit 2015 Keynote 1

And the PASS Summit 2015 Starts with the Keynote

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Good crowd turnout for this summit

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Blogger table

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Let’s start then

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This will be live blog of Pass Keynote day 1, so watch here;

8:21: Narrator of promotion video:  40 zeta bytes of data will be created by 2020

8:22: PASS President Thomas LaRock on stage

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8:23: This summit is 16th PASS Summit gathering

8:23: from 58 countries, more than 2000 companies around the world we have attendees

8:24: Thomas introduced PASS executive board, directors and regional advisors

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8:26: 5500 registrations this year, compared with 1700 at 2004 in Orlando

** and Chris Webb is sitting beside me gathering data for his awesome upcoming session. Don’t forgot his session, it will be superb I believe.

8:30: Go to community zone, meet chapter leaders, SQL Saturday organizers, even PASS HQ sometime

8:30: Over 200 technical sessions

8:30: hashtag #sqlpass and #summit15 are tags to follow here

8:31: Second annual speaker Idol this year (By Denny Chery again)

8:34: There will be prizes, don’t forgot to be in 😉

Thomas Thanks audience for being member of this community, and for attendance. He wish people amazing week at summit

He invites Joseph Sirosh CVP of Microsoft on stage

8:36: video about the data by Microsoft

8:37: Joseph Sirosh on stage CVP of Data Platform in Microsoft

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8:38: few years ago data was analog, internet provided connected data few years later. there going to be 50 Milion peta bytes of data in 2010 (means only 5 years ahead)

8:41: Let’s see how data can change our life: Video about Healthcare describes a solution based on Cortana Analytics Suite for personalized care. we can monitor patients from their homes. Cortana summarize health data and analyze it. patients receive information everywhere they are.

8:43: In the new world data predict everything

8:45: We are all big data. Human beings is about 2 gigabyte of genomics data

8:47: R is statistical and analytical language for lots of genomics data

8:49: DocuSign is a company that changed the way companies sign contracts

** that said I still have many clients who believe in paper contracts and signs and even mailed by post

8:50:  Eric Fleischman from DocuSign on stage explains how they do what they are good at.

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8:51: We use SQL Server (Awesome man!), and we upgraded to 2014!

8:52: We are not database people, we want to use database, and we found SQL Server and Microsoft team useful to help us for solution

8:54: J.S: Have you started looking at SQL Server 2016?

8:56: J.S. talks about engines of data for DocuSign

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8:57: SQL Server 2016 meant to be this platform that have all of these engines

8:58: You are making us #1 in this age of data. I see Jen and many of SQL Family faces in the image showed

8:59: Microsoft SQL Server is the leader based on gartner

9:00: words from SQL Server MVPs a video, nice one. I see Niko, Argenis, Denny, Jen Stirup (Very nice video 🙂 )

9:02: Shawn Bice General Manager of Database Systems Group stepped on stage

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9:04: SQL Server 2016: everything I going to show you is built-in

Mission Critical OLTP: Industry Leader

Security: SQL Server is the most secure database in the world

Data Warehousing: SQL Server run #1 performance DWs

BI: (I can talk about this myself 🙂 ) Mobile BI with very low cost. Fraction of the cost

Advanced Analytics: This is brand new section of SQL Server. R!

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9:08: HA & DR dramatically simplified now. easy setup, load balancing, and fast failover

9:12: T-SQL Over Hadoop. (This is what I really love.)

Simple T-SQL, JSON support

9:14: Real-time operational analytics, In-Memory. In SQL Server 2016, we combine In-Memory OLTP with ColumnStore. we have 30x faster engine now

9:16: In-database Advanced Analytics. You can write R scripts within your T-SQL

918: Rohan Humar Parner Director of Microsoft stepped on the stage

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9:19: Real-time analysis and analytics of the data by a customer case study

9:20: Demo Time. (Finally, it was a bit late I believe)

Single query uses all the available resources for better real-time big data processing. Awesome.

9:21: He shows a dashboard real-time.

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9:23: This is real time. I have created an update-able non clustered column store in 2016.

9:27: Advanced analytics made it really simply to embed my analytics code inside my SQL Server

Let’s see a demo of that. (Wow)

9:28: He shows a t-sql script with R inside the code.

He execute the script and he sees the result in SSMS

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** It was a good demo I have to say 🙂

9:30: We have invested more in Security than ever before!

TDE built-in. Row-Level Security, Dynamic Data Masking, The big innovation: Always encrypted

9:34: Demo of Security now

He shows a demo of credit card information with national identifiers (not a good thing to show I believe)

then he shows information in database which is encrypted

He opens SQL Profiler to show how always encrypted works there. the data is encrypted even there. Great.

He shows a wizard that you can choose which columns should be encrypted. with some configuration about certificate, withing five or six clicks the always encrypted is available. (Awesome.)

applause from audience

9:40: Stretch Database cut storage costs.

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Stretch database works with on-premises and Azure. all of it completely transparent from client.

9:44: Demo of stretch database

He shows a table information with a Location column. the location column shows on-prem for last 6 months of the data, and the rest on cloud.

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9:46: he shows the wizard for stretching table. easy, all just wizard with setting up the azure subscription.

in the middle of demo authentication by Microsoft Call. it was nice (but tricky I have to say)

9:49: he shows a query to fetch data from stretch table. the query is normal, it takes more time to process. but result is also normal. completely transparent from client.

9:51: end-to-end mobile BI on any device. James Philips will talk about this in details later (definitely, BI needs its own part, it is big part here)

9:52: Joseph stepped back again on stage. Our industry doesn’t respect tradition, it respects innovation.

9:56: Agility of cloud is our time to go

and that was end of the keynote.



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Reza Rad
Trainer, Consultant, Mentor
Reza Rad is a Microsoft Regional Director, an Author, Trainer, Speaker and Consultant. He has a BSc in Computer engineering; he has more than 20 years’ experience in data analysis, BI, databases, programming, and development mostly on Microsoft technologies. He is a Microsoft Data Platform MVP for 12 continuous years (from 2011 till now) for his dedication in Microsoft BI. Reza is an active blogger and co-founder of RADACAD. Reza is also co-founder and co-organizer of Difinity conference in New Zealand, Power BI Summit, and Data Insight Summit.
Reza is author of more than 14 books on Microsoft Business Intelligence, most of these books are published under Power BI category. Among these are books such as Power BI DAX Simplified, Pro Power BI Architecture, Power BI from Rookie to Rock Star, Power Query books series, Row-Level Security in Power BI and etc.
He is an International Speaker in Microsoft Ignite, Microsoft Business Applications Summit, Data Insight Summit, PASS Summit, SQL Saturday and SQL user groups. And He is a Microsoft Certified Trainer.
Reza’s passion is to help you find the best data solution, he is Data enthusiast.
His articles on different aspects of technologies, especially on MS BI, can be found on his blog:

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