Speaking at SQL PASS Summit 2014: Seattle

It is my pleasure that I’m selected to speak in upcoming SQL PASS Summit 2014. Thanks to program committee who give me this opportunity again.

This is my second year in PASS Summit. Thanks to all attendees of my last year’s presentation.

My presentation this year is:


Deeper Data Insight and Prediction with Data Mining


Data mining is the art of data analysis, finding data models, and predicting future behavior based on an existing data set. Microsoft data mining provides a set of robust and reliable algorithms such as decision tree, association rules, and clustering, all of which powerful to apply on any structured data set. In this session, you will learn opportunities to use data mining in real world challenges. There will be lots of demos of Microsoft data mining applied on real world scenarios.

Scenarios such as Market Basket Analysis and predictive analysis will be covered with live demos. You will also learn how to validate models against test data set with accuracy charts. Lastly, you will learn how to use DMX queries in .NET applications and bring data mining features into your custom application.

This year’s summit will be in Seattle from 4-7 November 2014. Here is list of all great sessions this year:


I would love to see you all in summit this year, please come and say hi when you see me there.


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Reza Rad
Trainer, Consultant, Mentor
Reza Rad is a Microsoft Regional Director, an Author, Trainer, Speaker and Consultant. He has a BSc in Computer engineering; he has more than 20 years’ experience in data analysis, BI, databases, programming, and development mostly on Microsoft technologies. He is a Microsoft Data Platform MVP for 12 continuous years (from 2011 till now) for his dedication in Microsoft BI. Reza is an active blogger and co-founder of RADACAD. Reza is also co-founder and co-organizer of Difinity conference in New Zealand, Power BI Summit, and Data Insight Summit.
Reza is author of more than 14 books on Microsoft Business Intelligence, most of these books are published under Power BI category. Among these are books such as Power BI DAX Simplified, Pro Power BI Architecture, Power BI from Rookie to Rock Star, Power Query books series, Row-Level Security in Power BI and etc.
He is an International Speaker in Microsoft Ignite, Microsoft Business Applications Summit, Data Insight Summit, PASS Summit, SQL Saturday and SQL user groups. And He is a Microsoft Certified Trainer.
Reza’s passion is to help you find the best data solution, he is Data enthusiast.
His articles on different aspects of technologies, especially on MS BI, can be found on his blog: https://radacad.com/blog.

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