I Will Speak at PASS Business Analytics Conference 2016

It is an honor to announce that I’ve been selected to speak in 4th PASS BA conference happening May 2016 at San Jose, California.  I have to thank all organizers who make this great conference happen for their great work, and also choosing me to participate as a speaker.

About PASS

PASS or Professional Association of SQL Server is a non-for-profit organization dedicated to SQL Server community with HQ in US, but covering SQL Server communities all around the world. I’m sure you’ve been involved in some of PASS activities but you may not be aware that they are part of PASS. Every SQL Saturday happening everywhere in the world is under PASS umbrella, Most of SQL Server or Microsoft BI user groups around the world are PASS Chapters. There are many PASS Chapters, you might have one or even more in your city or at least a city close to it. PASS is leaded by a group of passionate people about SQL Server who wants to serve the SQL Server community to share knowledge, experience, and build a community of technologies who help each other.

PASS  Summit is an annual gathering of members of this community, every year almost 6000 people from more than 55 countries attend at this great conference. The quality of sessions and level of knowledge, experience, and skill set of speakers in this conference is very high. I’ve been honored to speak in PASS Summit 3 years in a row, and I look forward for future summits.


About PASS BA Conference

PASS Business Analytics Conference is another annual conference of PASS. Focus of this conference is on technology and analytics together. Sessions in this conference designed to cover topics that analytics and analyst type of people in business would gain benefits from it. PASS BA Conference 2016 would be 4th BA conference, it would happen from 2nd-4th of May 2016 in San Jose, California, USA. If you are a data analysis or analytics person I strongly recommend you to have a look at the conference website and if you can consider attending.


About My Session

Title: Data Preparation is the Keystone


Prepare to be amazed with what you can achieve using Power Query in this demo-heavy session. Power Query is the data extraction, transformation, and mash up tool. It can be accessed through Excel or from Power BI Desktop. There are numerous data transformation features that can be used to solve real-world data preparation challenges.

We will use customer case studies to go through scenarios of preparing data for modelling, and visualization. You will learn how to use features of Power Query such as generators, custom functions, and lots of built-in functions to solve those scenarios. You will also learn some data preparation techniques through Excel itself.


I look forward to meet you all in this event in May 2016.


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Reza Rad
Trainer, Consultant, Mentor
Reza Rad is a Microsoft Regional Director, an Author, Trainer, Speaker and Consultant. He has a BSc in Computer engineering; he has more than 20 years’ experience in data analysis, BI, databases, programming, and development mostly on Microsoft technologies. He is a Microsoft Data Platform MVP for 12 continuous years (from 2011 till now) for his dedication in Microsoft BI. Reza is an active blogger and co-founder of RADACAD. Reza is also co-founder and co-organizer of Difinity conference in New Zealand, Power BI Summit, and Data Insight Summit.
Reza is author of more than 14 books on Microsoft Business Intelligence, most of these books are published under Power BI category. Among these are books such as Power BI DAX Simplified, Pro Power BI Architecture, Power BI from Rookie to Rock Star, Power Query books series, Row-Level Security in Power BI and etc.
He is an International Speaker in Microsoft Ignite, Microsoft Business Applications Summit, Data Insight Summit, PASS Summit, SQL Saturday and SQL user groups. And He is a Microsoft Certified Trainer.
Reza’s passion is to help you find the best data solution, he is Data enthusiast.
His articles on different aspects of technologies, especially on MS BI, can be found on his blog: https://radacad.com/blog.

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