Power BI Licensing Walk-through Guide

Licensing in Power BI is not a complicated one, however, understanding that which features are included in which licensing plan is always a question from users. In this post, you will learn about all different licensing plans in Power BI, the scenarios to use the licensing for, and scenarios that you may need to change your licensing. This post intended to help you to decide the most cost-effective licensing plan for your requirement. In this post, you will learn about below licensing options:

  • Power BI Free
  • Power BI Pro
  • Power BI Embedded
  • Power BI Premium
  • Power BI Report Server Only licensing

Power BI Free

If you are new to Power BI, and you’ve heard that Power BI is free, then probably one of your first questions is that; “What features do I get with the free Power BI account?”. Let’s start with answering that question. With Power BI free you get features such as below;

Power BI Desktop

Power BI Desktop is the developer tool for creating and authoring reports. This tool is free to use, and no licensing is needed for that. You can build Power BI solutions with Power BI Desktop as much as you want with any size of data you want as long as it is on the Desktop. Licensing charges usually starts when you start sharing from the service.

Publishing to Power BI

You can use the same Free license of Power BI to publish your reports into Power BI. In the other words; if you want to create a Power BI report yourself, and publish it in the Power BI service and view it from a web browser, it doesn’t cost you anything!

Publish to Web

Sharing Power BI content securely is not a free feature. The only free way of Sharing is using Publish to Web, which is free but not secure. Publish to Web is sharing your content publicly. All other methods of sharing need paid subscription.

Power BI Free is for authoring reports with Power BI Desktop, testing it, publishing it into the service,  but not sharing it securely.

Power BI Pro

Power BI Pro is the per-user subscription for Power BI. at the time of writing this blog post, it costs $9.99 USD per user per month. With Power BI Pro you can get everything that free account has, plus many other Power BI service features as well as other methods of sharing.


With Power BI Pro you can use all other methods of sharing except Power BI Embedded (which comes through different licensing option). You can use Simple Sharing, Workspaces, Power BI Apps, and Embed in SharePoint Online. The important thing to know is that even for consuming a Power BI content shared with you, you need to be part of a paid subscription (the only exception is if you have access to a published to web Power BI content which is free).



With Power BI Pro you can get some integration features of Power BI as well, such as Analyze in Excel.

Power BI Pro will give you all authoring features and sharing options through the organization.

Power BI Embedded

If you ever want to embed Power BI content in a custom application and use a custom application’s user management, then Power BI Embedded is the licensing plan for you. This licensing plan is not per user because there is no Power BI user required for embedding with a token. This licensing plan is based on page renders.


Every refresh on the page that has Power BI content in it is a page render, if you select a slicer, that causes another page render, if you click on a column in a column chart and that cause interactivity of other charts, then that is another page render.

With Power BI Embedded you can reserve buckets of page renders per peak hour. here are costs at the time of writing this post:

Node Type Virtual Cores Memory Frontend / Backend Cores Peak Renders per hour Price
A1 1 3 GB RAM 0.5 / 0.5 1 1 – 300 $1.0081/hour
A2 2 5 GB RAM 1 / 1 1 301 – 600 $2.0081/hour
A3 4 10 GB RAM 2 / 2 601 – 1,200 $4.0242/hour
A4 8 25 GB RAM 4 / 4 1,201 – 2,400 $8.0565/hour
A5 16 50 GB RAM 8 / 8 2,401 – 4,800 $16.13/hour
A6 32 100 GB RAM 16 / 16 4,801 – 9,600 $32.26/hour

reference: https://azure.microsoft.com/en-us/pricing/details/power-bi-embedded/

The pricing table above may scare you off and you may immediately think of not going through the embedded path. However, I need to let you know that there are some scenarios which Power BI Embedded can be a much more cost-effective option than Pro. Here is an example:

Assume that you have 100 users for your Power BI solution. And your users are not connecting all at the same time to use Power BI reports. You may have the maximum of 300 page renders per hour for them if you use embedded. In such case, embedded for that scenario would cost you about $700 USD per month, where the Power BI Pro for 100 users would be $1000 USD per month. This means saving of $3,600 USD per year. This is an example scenario that Power BI Embedded can be more cost-effective than Pro.

Important note to consider when you think about Embedded is the hidden cost of a web developer. Power BI Embedded is bringing Power BI content embedded into your custom application, and who is going to do that? a web developer. If later on through the path, you want to make any changes in the way that users are working with the application, then who is going to do that change? a web developer. You will find out that you are in a need for a web developer. The web developer is the hidden cost of Power BI Embedded.

Power BI Embedded gives you the ability to embed Power BI content into a custom application, and share it based on a custom user management through that application.

Power BI Premium

Power BI Pro will be expensive for a large user base, and embedded needs a constant maintenance by a web developer. If you have a large user base (let’s say 10,000 users), then Power BI Premium is the best licensing option for you. Power BI Premium is designed for large user base scenario where the size of data is huge.

Power BI Premium is not per user, it is per node. In Power BI premium you pay for nodes which have dedicated capacity and resources. Here are existing nodes and their costs at the time of writing this post;


Pricing starts at P1 nodes costing $5K USD per month.

Premium Calculator

It is a bit hard to understand how many nodes, or how big nodes you may need for your Power BI solution. Fortunately, there is a Power BI Premium calculator that can help. Here is an example calculation for 10,000 users;


If you compare the total costs of $33K per month with $100K per month ($100K per month if all 10,000 users purchase Power BI pro), then you can understand how Power BI premium can be more cost-effective in a larger user base scenario. The whole idea behind creating the Power BI premium licensing is that; users who are only reading a report should not pay Pro pricing.

What do you get as extra features of Premium?

The premium will give you some extra features as well, some of these features are released right now, and some of them are still work in progress and in the roadmap.

  • Dedicated Power BI Resources
  • Huge dataset storage and no user quotas: 100TB storage rather than 10GB per user.
  • More frequent dataset refresh: 48 times a day, rather than 8 times a day
  • Power BI report server: Power BI on-premises
  • Larger Datasets supported (not available at the time of writing this post)
  • Incremental Refresh (not available at the time of writing this post)
  • Pin Dataset to memory (not available at the time of writing this post)
  • Dedicated data refresh Nodes (not available at the time of writing this post)
  • Geo-replica and read-only replicas (not available at the time of writing this post)
  • Geographic distribution (not available at the time of writing this post)

Power BI Premium licensing is desinged for large user base scenarios. This licensing will give you many extra features as well as incremental load.

To read more about Premium, read my other blog post here.

SQL Server Enterprise Edition + Software Assurance

The combination of SQL Server Enterprise Edition and software assurance of that will give you Power BI Report Server. You still need to have Power BI pro account for content creators, but for on-premises sharing of Power BI content, then you can easily user Power BI report server. I will explain more about Power BI Report Server in another post. For the costing of software assurance plus SQL Server Enterprise Edition, you can contact your Microsoft contact for these products.

If you already have SQL Server Enterprise Edition licensing in your organization, and you intent to use Power BI only through sharing on-premises with Power BI Report Server, then buying Software Assurance is a more cost-effective option.


In this post, you learned about 5 different licensing plans for Power BI. You learned what are features included in each plan, and in which situations they are cost-effective options. Here is a summary of features in each licensing plan;

Freature Free Pro Embedded Premium SQL Server Enterprise Edition + Software Assurance
Developing reports with Power BI Desktop Yes Yes
Publish report to Power BI service Yes Yes
Publish to Web Yes Yes
Export to Power Point or CSV Yes Yes
Basic Sharing Yes
Workspaces Yes
Power BI Apps Yes
Embed into SharePoint Online Yes
Analyze in Excel Yes
Embed into custom application (Power BI embedded) Yes Yes Yes
Refresh Frequency 8 times a day 48 times a day
Power BI Report Server Yes Yes
Dedicated Capacity Yes Yes Yes
Space allocation 10GB 10GB 100TB
Extra Premium Features (mentioned earlier in this post) Yes


Reza Rad on FacebookReza Rad on LinkedinReza Rad on TwitterReza Rad on Youtube
Reza Rad
Trainer, Consultant, Mentor
Reza Rad is a Microsoft Regional Director, an Author, Trainer, Speaker and Consultant. He has a BSc in Computer engineering; he has more than 20 years’ experience in data analysis, BI, databases, programming, and development mostly on Microsoft technologies. He is a Microsoft Data Platform MVP for nine continuous years (from 2011 till now) for his dedication in Microsoft BI. Reza is an active blogger and co-founder of RADACAD. Reza is also co-founder and co-organizer of Difinity conference in New Zealand.
His articles on different aspects of technologies, especially on MS BI, can be found on his blog: https://radacad.com/blog.
He wrote some books on MS SQL BI and also is writing some others, He was also an active member on online technical forums such as MSDN and Experts-Exchange, and was a moderator of MSDN SQL Server forums, and is an MCP, MCSE, and MCITP of BI. He is the leader of the New Zealand Business Intelligence users group. He is also the author of very popular book Power BI from Rookie to Rock Star, which is free with more than 1700 pages of content and the Power BI Pro Architecture published by Apress.
He is an International Speaker in Microsoft Ignite, Microsoft Business Applications Summit, Data Insight Summit, PASS Summit, SQL Saturday and SQL user groups. And He is a Microsoft Certified Trainer.
Reza’s passion is to help you find the best data solution, he is Data enthusiast.

33 thoughts on “Power BI Licensing Walk-through Guide

  • I must say that this is the best article I have come across for Power BI costing.

    Thank you for putting this across. Really Appreciated.

  • Thanx. Unfortunately our situation doesn’t fit one of the options very well. We have a company of about 900 people. Only a group of 20 people will build reports etc. The other 880 will only read the dashboards/reports. We now have about 100 pro-licenses (mostly for used for only reading). Isn’t there a light version of premium on the way for smaller companies?

  • Always a big fan of your articles Reza! Any chance you can provide additional clarification on two points?
    1) it’s been speculated that the “Share PBI” function (ie. simple iframe share) will be removed in the near future, but I haven’t heard any updates on that initiative. Is the Share functionality still going to be removed?

    2) What about the EM1/EM2/EM3 packages?

    Thank you!!!!

  • Hi Reza,
    your article is very complete, thanks.

    I have a question for you, because I’m worried about the security of data.

    For example, I work with my PBI Desktop version, and I connect a table with corporate sensitive data that are in my DW (for example business analysis).
    As long as I work out of the network, there are no problem; if I share the .pbx file with my Workspace in PBI Service, where are physically stored my tables (and sensitive data)?? Have I to worry about this aspect?


    • Hi Andrea
      You haven’t mentioned what type of connection do you use for Power BI?
      Is it Import Data or Live Connection or Direct Query? if it is the first one, then the data will be stored in Power BI servers in the cloud. you can find where it is stored, with finding your Power BI server location. if you go under your Power BI accounts, under manage your storage, you can see it.
      if it is a Live connection or Direct Query, then you do not need to worry, because data will be only on your servers, it will not be copied anywhere else.


  • Hi Reza,

    By far this has been very good explanation regarding pricing model. Does pro and premium versions allow to share dashboard with clients outside organization ?

    • Hi.
      Thanks for your comment.
      Yes, with both licensing models you can share content with people outside of your organization. It will create a guest account for them inside your organization tenant, and map the two.


  • Which License is required to Access a published Power BI app?

    Power BI (free) ?
    Power BI (PRO) ?

  • Hi Reza,

    Kodos to you for this article, very well defined and informative.
    Just a quick question, I have installed SQL Server EE 6 months ago, now I want to deploy power BI reports to
    on-prem Power BI report server, but the problem is I did not purchase Software Assurance with the original order of SQL Server EE, what Microsoft sale team said is we cannot just add Software Assurance onto a license only purchase, also I can’t return the license without Software Assurance order that I placed since the order was placed more than 90 days ago, any suggestion how to license power BI report server is highly appreciated.


  • Hi Reza,

    Suppose, my organisation has MS SQL EE licenses of 8 cores and we want to install PowerBI report on prem.

    Whether the report server has to be installed in the same server as Database engine or the report server could be installed in another separate server also, if yes what would be the sizing restrictions for my report server.


    • You can install the Power BI Report Server on ANY server on-prem.
      the size limitation of a PBIX file is 2GB if you use Import Data, otherwise, there is no limit with Live connection or DirectQuery, because the PBIX file would be small in those cases.

      • @Reza – For PBIRS on prem, the web app can be installed on a stand-alone server, but do the actual back-end Report databases need to reside on the actual instance that has SQL ENT/SA? If we have multiple SQL standard-licensed servers, can one of those be leveraged for the PBIRS databases? Thanks!

  • Hi Reza,
    What if users only use 100 renders per hour in embedded version what will be an hourly cost? And what happens if we exceed 300 renders in A1 node?
    Thanks in advance, Alex

    • Hi Alex
      The embedded licensing is capacity based. based on each license, you get a dedicated capacity which is suitable for a number of renders. let’s say for example EM1 is advised is good for up to 300 page renders per hour. if the number is more, it won’t stop the service, it just might get slower, because let’s say if you have 3GB dedicated memory with this plan, and if that exceeds, it just slows down the performance.


  • Hi Reza,

    This is one of the most complete post I have come across in terms of Power BI Pricing.
    I have a scenario and would greatly help if you could shed some light.
    My company is about 1500+ and they want to move towards PBI. Since PBI is a self service BI tool, users want to build their own reports and share those within the organisation (70+ will use to develop their own report & 1430+ will only consume).
    High level requirement is
    1) Customer preferably wants a On-Premise solution rather than a Cloud based solution.
    2) Set of users should able to create and deploy the reports to consumers by their own without the help of IT.

    Can you suggest if PBI report server to be most cost effective and viable solution here. If yes, what will be the approximate costing for the same.

    • Thanks Manash
      If the requirement is everything to be on-premises, then Power BI report server is definitely the way to go.
      You can have Pro account for those self-service users.
      If this was a solution for cloud, I’d suggest premium capacity with pro account for self-service users.


  • Hi Reza, and what about implement embeding reports using SQLEE+SA? I saw that not listed in Summary table, but you know if it is possible to implement with PBI REST API the ability to getReports like PBI JS API? Or if we can use PBI JS API in on-premise PBI?

    • Hi Hugo.

      Correct. the reason is that this is just introduced recently, and still preview feature. I updated the table though! Thanks 🙂

  • Hi Reza,

    thanks for your informative article!
    However, I am not quite sure which license is suitable in my case.
    I am creating with a few other colleagues PowerBI reports and we want to share them securely via an iFrame on our website. So I just need the simple “Embed option” which is secure (not public), but accessible to my consumers without Pro License.
    Do I need PowerBI Premium or PowerBI Embedded?

    Thanks in advance!

    • Hi Philipp
      If you are using the Secure Embed feature for free users, then you can get it either with Premium (P) or Embedded (EM) SKU licenses.
      alternative is to assign a pro account to each of those external users inside your tenant. using Azure B2B, there will be an account for each of those, if you use the Power BI Apps/ or normal sharing, and then you can manage the licensing of that per user if you want. which is a better option if you have a few users only.

  • Hi Reza, thanks for the article.
    For PBI Embedded, is the Rendering per hour still valid? How do you come to this figure? The link that you put after the table doesn’t show that number of renderings. What do you think will be an average number of renderings per user?

    • Yes, hourly still valid.
      they work like their EM equivalents. A1, for example, is similar to EM1. A1, for example, is not a very powerful core and RAM, 1 core CPU and 3GB of RAM. Depends on the model performance, and the number of concurrent users, this might be different, but you can probably use it for a good performing model for up to 300 page renders as the EM docs suggested.

  • HI Raza. Your explanation is make me more confident and fully complete to consulting your approach.
    Still One question here , Can we apply Row Level Security or can manage users if using Power BI Embedded feature.
    If yes then give little hint to approach the solution.

    • Hi Deepak
      Yes, row-level security and dynamic row-level security works perfectly fine in the embedded scenario.
      You need to take a bit different approach. here is a guide to it.

  • Hi Reza,
    We are a very small scale company of 3 developers (who creates the Dashboards) with 80 end users.
    The most important thing for us is everything has to be on premise.
    May i know in simple terms what’s the best option? Power BI Pro or Power BI Embedded?

    • If EVERYTHING needs to be on-premises, then the Power BI service won’t be an option for you at all. you should get the Power BI REPORT SERVER license.

Leave a Reply

%d bloggers like this: