SQL Rally RADACAD Session: Show Me Potential Customers: Data Mining Approach

Posted by on Mar 30, 2015 in Presentations | One Comment

SQL Rally is the PASS gathering of Nordic countries which happens annually. Listen to Leila’s presentation above about Data Mining. Details of session listed below;

Title: Show Me Potential Customers: Data Mining Approach

Track: BI Platform Architecture, Development and Administration


In the most marketing departments, the tactical question is about who are going to buy our products. It is more cost effective to identify and spend money on highly potential customers (than those who are not likely to purchase). This also affects the advertisement strategy. Potential customers and their traits can be identified by analysing previous purchasing information. Management experts can predict who is going to be their new customers by analysing their current customer purchase information. There are many data mining algorithms which can help with this task. Microsoft Business Intelligence employs data mining algorithms that are deployed in an easy to use environment. This demonstration based session will show how to use previous customer purchase information to predict potential customers. We will discuss
how to set data sets and use different data mining algorithms to get predictive results and then demonstrate how to find the best predictions.


Leila on Rally’s stage


Leila Etaati
Dr. Leila Etaati is Principal Data Scientist, BI Consultant, and Speaker. She has over 10 years’ experience working with databases and software systems. She was involved in many large-scale projects for big sized companies. Leila has PhD of Information System department, University of Auckland, MS and BS in computer science. Leila is Microsoft Data Platform MVP.

One Comment

Leave a Reply

Your email address will not be published. Required fields are marked *